Taormina said PR is less costly and more credible than advertising, and their PR is ongoing. The solution for Psi Bands was a mix of do-it-yourself public relations and targeted marketing.
The new company was up against a well-known national brand as it sought to get its product placed on the shelves of major retailers that rationalize SKUs and vendors. Psi, pronounced "sigh", bands are adjustable and waterproof, allowing users to wear them while bathing, washing dishes and boating. Taormina describes the bands available at the time as "drab acupressure wrist bands that look like they should be worn with leg warmers from the 80s." Her design added fun colors and designs as well as increased functions.
However, the existing products on the market were lacking in both functionality and fashion." "I suffered from debilitating morning sickness during my pregnancies and found nausea relief through acupressure wrist bands. Product developer and current CEO of Psi Bands, Romy Taormina saw the need for an updated acupressure band during her pregnancies. Sometimes it’s best just not to know what lies ahead.Psi Health Solutions, headquartered in Pacific Grove, California, is the maker of Psi Bands, acupressure wrist bands designed to relieve nausea caused by morning sickness, motion sickness, chemotherapy and anesthesia. Because we can’t live life fully prepared, we sometimes just have to jump in with two feet and take the plunge. There are road maps, but until you’ve done it, you haven’t done it. Rather than answer this question, I hope it’s ok that I answer another one… Q: What inside scoop do you have that entrepreneurs never tell you about starting a business? A: Running a business is like raising a child in that there are no books or resources out there that will completely prepare you for the experience. We also actively seek out international distributors where we can obtain more favorable payment terms. To help with this challenge, we secured a line of credit which allowed us to move forward with a national rollout. We have turned away business because of it. Our biggest challenge has been cash flow. What is your top challenge and how have you addressed it? I take pride in financially supporting my family, and in providing meaningful jobs for others. I’ve shown them that hard work results in tangible positive outcomes.
It is also fulfilling to know that I’m a role model for my children. Landing these accounts has been a difficult but highly gratifying process. Psi Bands are sold at more than 13,000 retailers, including CVS, Rite Aid, Babies “R” Us, REI, Whole Foods, etc. nausea relief, creating jobs for others), personal satisfaction in a job well done (landing a new account, press features), and/or meeting financial objectives.īringing a product to market that makes a measurable improvement in the lives of those who suffer from nausea is, by far, the most rewarding part of my business. It usually is a combination of factors, including providing for others’ well being (i.e. The ability to feel good about what I am doing which comes in many shapes and sizes. Award-winning Psi Bands are acupressure wrist bands for the relief of nausea due to morning sickness, motion sickness, anesthesia, and chemotherapy. She set out to create something more for those who suffer from nausea. She found nausea relief through acupressure wrist bands but was dissatisfied with existing products on the market that were drab and uncomfortable. Romy suffered from debilitating morning sickness during both of her pregnancies. Business Name: Psi Bands, a maker of nausea prevention bandsīusiness Location: Pacific Grove, California, United States
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